Clean & Green Baby Products

Written by Corinne Garcia Wednesday, October 07 2009

The green movement has grabbed hold of America’s businesses just as much as it’s grabbed hold of its people. Whether one believes in global warming or not, we have undeniably seen a shift in consciousness that transcends political beliefs, from supersized recycling programs to downsized cars.

So, it’s no wonder that the green movement has also taken hold of today’s mothers. And Lara Hodgson, the mompreneur co-owner of Nourish Baby, believes the reason is twofold. “Parents have started to see the scary side of products from overseas: the toys and paints,” Hodgson said. “The more that happens, the more we lose control of quality.”

Hodgson and her business partner Stacey Abrams experienced this firsthand during their product development phase. Chinese-made nipples for their baby water bottles were less expensive, but they opted to keep every part of the product, including the water, within four hours of their home base of Atlanta to keep the quality in check.

Hodgson believes the other part of the equation has to do with a selflessness that comes with parenthood. “I’m less self centered now,” Hodgson explained. “It’s the world you’re leaving to your children, so anything that adversely affects your child you become more sensitive to.”

And the green mentality embedded in Nourish and other “green baby” businesses tend to be deep-rooted, rather than solely profit oriented. For Hodgson and Abrams, the company philosophy means more than just the product they sell. “The product is beautiful,” Hodgson said, “but it’s just a mechanism to drive health and wellness among our kids.”